Sway Sundries is an all-natural handmade soap and beauty products company I began in 2016. Starting a brand from the very beginning completely from scratch was very exciting. This included the name, logo, packaging design, photography, illustration and digital applications. The requirements: stand out amongst the competition, convey quality, flexible style to fit many different design needs and convey a Southern California beach feel.
My approach started with extensive research into the soap and beauty category. After many ideas Sway Sundries was selected and the logo was developed along with brand guidelines. Packaging was conceived and the beginnings of a new beauty brand began. Sway Sundries maintains a consistent look that resonates with it’s target market and continues to evolve. Right now we are just on Instagram and sell (or gift) to family and friends. Check out my Sway Instagram account: https://www.instagram.com/swaysundries/