Republic Services, the second largest recycling and waste provider in the United States was in need of a major rebranding. Over the years Republic had merged with different companies and needed a new cohesive look and voice. Working with our team, I helped establish their new look and brand identity. Research and strategy were very important to the ideas we delivered. We designed and created everything from print ads, television ads, stationary, digital assets, new photography, truck designs and more. It was a massive undertaking for our team. This is an example of my ability to work on a very large scale with many moving parts, all while keeping an eye on the budget and timeline. In addition, I was the lead art director in-charge of photoshoots and television shoots. The end result remains clean, modern and friendly. Here is just a small sampling of the work.
Illustration: Jorge Porta
Hero Photography: Andy Anderson