Enchantment Resort in Sedona, Arizona is a 5-Star resort and spa ranked #1 luxury resort in Sedona. In desperate need of a rebrand that fit the beauty and exceptional quality of the resort that had just gone through a massive renovation. While working as the senior art director at Lavidge I develop the new brand identity and corresponding system. The hand painted strokes resemble an E for Enchantment but also represent the cairns you find along the properties' many hiking trails. The rebranding included updated all their marketing photography for the resort which I art directed. Such a great project to work on and if you ever get to Sedona, make sure you check it out. It will not disappoint.